1800Mattress.com "Next Commercial" Contest

The 1800Mattress.com "Next Commercial" Contest is open to college students who are at least 18 years of age, and includes a prize of $5,000 for the winner.

To enter, students must create a 60 second commercial that illustrates the benefits of sleeping on a 1800mattress.  Entries will be judged based on the following criteria:

"Creativity of how 1800mattress gives you a great night sleep (40%)
 Originality in effectively meeting the theme of 1800mattress (30%
 Brand Communication of 1800mattress (30%)"

The deadline to enter is October 01, 2010.  Students can find more complete information and begin their application on the 1800mattresscontest.com web site.

It's fascinating to me that while the contest page encourages a viral component via facebook, Twitter, and YouTube, they don't determine the winner by voting.  When that happens, I believe this contest and others like it will explode in popularity.